2024
#BeMoreChild
Many adults feel nostalgic for childhood and wish they could experience being a child again, even if just for a day.
Branding &
Visual Identity
Marketing & Promotion
Packaging
Client /
University of Salford
This project is about an adult playground designed to evoke the nostalgia of childhood, yet customized for grown-ups. The purpose is to provide adults with the opportunity to embrace their inner child without fear of judgment of being immature, allowing them to immerse in nostalgic childhood activities.
The goal is to create a visually playful, yet not overly childish, design for the event/festival. The intention includes incorporating bright colours and tribal festival elements.
‘Be More Child’ slogan
Playful and Inviting: It encourages a sense of freedom and fun, aligning with the idea of embracing playfulness.
Intriguing: The phrase is short, memorable, and evokes curiosity.
Taps Into Nostalgia: It suggests reconnecting with a carefree, childlike spirit, which could resonate with adults.
#BeMoreChild
#ReliveYourChildhood
#ReliveYourFavouriteChildhoodExperiences
